Marketing

This programme is designed for those who seek to develop their marketing skills and knowledge.

Program objectives:

To provide students with a body of knowledge which will:

• enable them to understand and identify consumer needs and trends
• enable them to understand, define and segment markets
• provide an understanding of the importance of pricing and pricing strategies
• develop an understanding of channels of distribution and routes to market
• develop an understanding of the patterns of consumer behaviour
• enable them to develop and apply advertising and promotional strategies
• provide them with a qualification which will enable them to progress to higher level marketing or communications studies at a later stage in their business or academic careers

Course Structure:

The Diploma in Marketing

1. International Business Communications
2. Marketing
3. Public Relations
4. Quantitative Methods for Managers
5. Advertising

(The ICM Diploma in Marketing is awarded on completion of all 5 exams)

The Advanced Diploma in Marketing

1. Marketing Management
2. Customer Service
3. Buyer Behaviour and Consumerism
4. Organisational Behaviour
5. IT for Marketing Management

   (The ICM Advanced Diploma in Marketing is awarded on completion of all 10 exams)

The Graduate Diploma in Marketing

1. International Marketing
2. Financial Management
3. Strategic Marketing Management
4. Marketing Research
5. Marketing Policy and Strategy

(The ICM Graduate Diploma in Marketing is awarded on completion of all 15 exams)